![]() ![]() Unfortunately, due to local laws, hosting a website in China is far more complicated than in other countries. As Baidu is tasked with returning sites in their search results that are fast and reliable to local users, this puts foreign sites at a great disadvantage. Many sites outside of Mainland China, and thus outside the Great Firewall, load much more slowly than domestic sites, and may not always be reachable. The first is that hosting in Mainland China is a strong signal that the site is targeting the local Chinese market. There are two primarily reasons for this preferential treatment. That’s not to say that sites hosted outside of China will always rank poorly, but local hosting is certainly an advantage. To get the best SEO performance on Baidu, you’ll want to host your site within Mainland China (Hong Kong, Macau, and Taiwan unfortunately do not count). ![]() This includes the hosting location of your web servers. Since Baidu targets a primarily Mainland Chinese audience, they typically give preferential treatment to almost everything Chinese. Technical SEO Considerations for Baidu SEO Hosting in China On-Page SEO: Anatomy of a Perfectly Optimized Page from Backlinko If you’re looking for some good resources to learn or brush up on the basics, here are some of our favorites: In order to concentrate fully on insights for Baidu SEO, we’re going to skip the basics of general-purpose technical SEO and on-page optimization. In this chapter, we’ll cover all of these additional factors, along with our tips and recommendations for optimizing your content for Baidu. If your site has already been optimized for Google, you’re part of the way towards optimizing your site for Baidu, but there’s still a number of additional considerations to keep in mind. Luckily, technical SEO and On-Page Optimization for Baidu share some similarities with Google. This typically means structuring your content in an easy-to-digest way, and using keywords and appropriate content in key areas of the page. The goal of on-page optimization is to make it easier for search engines to understand what each page on the site is about, which will help rank the page for relevant content. BAIDU ADVANCED SCREEN SNAPSHOT CODETypical areas of focus for technical SEO include site speed, stability, crawler directives, site architecture, code structure, design, compatibility, and security. Technical SEO is all about making it easier for search engine spiders to crawl and index your site’s content. Introduction to Technical and On-Page SEO BAIDU ADVANCED SCREEN SNAPSHOT SOFTWAREUsing SEO Software for Technical and On-Page SEO.Technical SEO Considerations for Baidu SEO.Introduction to Technical and On-Page SEO. ![]()
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